Everything is personal.
Research Design House
Inclusive service transformation
Evidence based thinking helps us solve the real problems, with digital and non-digital solutions.
Our understanding of culture, behaviour and data creates measurable and inclusive change.
We're an intentionally small and diverse collective of experienced professionals.
We make it personal.
About
We're a collective of professionals who believe in inclusive design and services that genuinely work.
Bringing inclusive thinking into the centre of decision making is what we do. And when it's done well, everyone benefits.
Launching a service is just the beginning. We create the data and measurement frameworks from the start, so that once your service is live, you can see clearly what's working, spot issues quickly, and improve with confidence.
We work at the cutting edge of our field — using AI-supported research and design processes that deliver higher quality work, faster, leaving more time for what matters most: understanding people and designing services that genuinely work.
If you're working on a service and want to draw on the delivery and inclusive design expertise of our collective — we'd love to hear from you.
Holly Draper - founder
I've spent ten years working on government services — with teams across MoJ, HMCTS, HMRC and Defra — as a user experience professional specialising in user research, culture and ethnography. In that time, I've seen what good looks like, and I've seen what holds teams back.
Research Design House was founded because I wanted to be part of something different. A collective of talented, diverse professionals who are genuinely passionate about the work and consistently deliver. People who understand that designing inclusively isn't a constraint — it's what makes services better for everyone.
That belief has always been personal to me. In my experience, interviews and research with people with access needs consistently led to the biggest breakthroughs — moments where the whole team shifted their thinking. Inclusive research doesn't just tick a box. It unlocks better design.
It's become even more personal recently. My daughter has been identified as having signs of ADHD and dyslexia, and through supporting her I've come to recognise those same traits in myself. It's given me a deeper understanding of what it means to navigate services and systems that weren't designed with you in mind — and a renewed determination to change that.
That determination extends to how I work too. I've developed an AI-supported research process that speeds up delivery, without compromising on quality. But I'm also mindful that AI itself reflects the diversity of those who build and use it.
Inclusive thinking needs to be at the heart of how these tools are used, in addition to the services they help to create.
These are the beliefs that Research Design House is built on and what shapes the work we do.